Step 3

Go to Market

Step 3

Go to Market

by admin
WHAT WE DO
  • Product Roadmap
    – Take the Product Vision and Strategy, along with your functional product brief (or artifacts) and create a development roadmap.
    – The Roadmap is broken down into functional deliverables and sized (time and money), allowing a feature prioritisation exercise to be completed.
    – Define clear Product Delivery Roadmaps for each product stream.
  • Engineering & design team
    – Build a team that’s aligned to your budget and targeted timeframe for the products to be ‘in market’.
  • Pilot management & Beta launch
    – Manage expectations clearly on effort to deliver each component of each product, with an agreed effort tolerance.
    – Starting with the MVP, deliver the products in iterative Sprints, with consistent releases allowing constant value to be realised; along with the ongoing rebalancing of expectations, budget and timing.
  • Product Marketing Plan
    – A detailed plan setting clear, specific objectives and timeline to successfully introduce and promote your product in the marketplace.
OUTCOMES
  • A detailed software development plan, i.e. Product Delivery Roadmap.
  • Alignment on priorities and timing for the project(s), based on feature priority, timing and budget.
  • Rapid, continuous release of your digital product offering into market.
  • Highly optimised product delivery engagement, creating increased value for money, speed to market and certainty for both partners.
TAKE A LOOK AT THE OTHER STAGES IN OUR SERVICE MODEL
CASE STUDIES

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