Brand New Media

Brand New Media

by admin

Data Migration and Phase One Reporting

SITUATION
  • Brand New Media operates multiple video-centric channel properties across the web. There are multiple touch points for use metrics including traditional web traffic, video traffic, social media traffic and YouTube; Reports currently compiled manually in Excel and is not in real-time.
  • Multiple business units require real-time access to dashboards for their day-to-day informational and data needs.
  • Brand New Media requires an automated solution to support their business growth.
TASK
  • Develop and implement a data-as-a-service solution to aggregate the various data sources and/or feeds then deliver that data via a dashboard.
RESULT
  • A stand-alone tool for data (media) management and reporting tool.
  • User-friendly tool accessible via a Firefox web browser interface Administration interface for adding additional channels.
  • Role-based controlled access to the data based on per- business user needs.
  • Automated reports enabling users to generate dynamic reports on custom dimensions.
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